ALICE
ULVSGÄRD
01
IDENTITY
You want a brand that feels true, one that is grounded in who you are and what you stand for. Whether you are starting fresh or refining what is already there, I help shape your visual identity with intention. From logotypes and color systems to larger print media, every detail is designed to reflect your story and speak with cohesion. It is more than how it looks, it is how it feels to your audience.
When someone lands on your site, you want them to get it quickly. I help you create user experiences that are not only visually aligned with your brand but deeply intuitive. Whether you are launching a new website or refreshing a digital presence, I design with your audience in mind, clear, thoughtful, and always functional.
CONTENT
03
VOICE
You have a story, let us bring it to life. Whether it is a single sentence or a full visual campaign, I craft content that feels true to your voice and connects with your audience. From brand copy and newsletters to long form writing and strategic campaigns, every word is considered, every layout intentional.
Through photography, I add depth and emotion capturing moments, atmosphere, and energy to visually express what words sometimes can not do. I always strive to create content that does not just inform, but invites, inspires, and makes people want to stay.
FEATURED
PRINT MEDIA & BRAND
Graphics
Projects features my involvement in a team-driven rebranding initiative, where I had the opportunity to develop my skills in various print formats. As part of this, I worked on producing larger content as price lists and foldable quick guides, to smaller ones as pressreleases, ads and gift vouchers, among other materials. Each item, designed to embody the new brand identity, ensuring uniformity and detail across all printed materials. These projects highlights my growth in managing substantial print tasks. CLIENT: DUSTY DECO YEAR: 2024/2025 For another, I developed a full visual identity for a boutique PR studio, focusing on creating a brand that felt personal. The work included designing a custom logotype, selecting a typographic system that balanced luxury with personality, and building a refined color palette to reflect the studio’s values. The result is a visual identity that communicates professionalism while staying warm, personal, and luxurious. CLIENT: MTILDA STUDIO YEAR: 2025
Website
UX Design
I had the opportunity to collaborate on a team-driven project to build a new website for Dusty Deco. I played a role in planning and executing the content strategy, ensuring it aligned with the brand’s vision and voice. Additionally assisting in execution of the UX & UI design, following the new set brand guidelines to create an intuitive, visually appealing experience. Through close collaboration with the team, we developed a site that not only reflects Dusty Deco's aesthetic but also enhances user experience and functionality of online shopping. CLIENT: DUSTY DECO YEAR: 2024 Reclaim is a responsive, climate-smart webshop designed to make sustainable shopping effortless and efficient. This project was developed through a comprehensive design process that included thorough research and inspiration sourcing, meticulous project planning, and innovative concept development. From initial sketches to detailed wireframes and a cohesive graphic profile, every aspect of the design was crafted with precision. The platform supports essential e-commerce functions such as product uploading, editing, and deletion, ensuring a user-friendly experience for both administrators and customers. The final product is a fully functioning online store, brought to life through coding in PHP and MySQL. Reclaim not only demonstrates my technical skills but also my commitment to sustainability and user-centric design. CLIENT: UNIVERSITY PROJECT YEAR: 2023
Marketing, Storytelling
Content
From campaign materials and UX copy for Dusty Deco to targeted ad content for Attract, Schibsted, these projects reflect a blend of visual direction, stratergy, and brand aligned communication. Many of these projects include photography, used to enhance mood, narrative, and visual consistency across marketing materials. It is also a personal passion that continues to shape how I see and tell stories through content. Each piece is created with intention, whether it is a press release tailored to a brand’s voice, a product launch designed to convert, or a visual built to capture a feeling. I'm also exploring longer form of storytelling, with new work launching in 2025. CLIENT: ATTRACT, DUSTY DECO YEAR: 2022, 2025
Whether you are building a brand from scratch or evolving an existing one, you want design that speaks clearly, feels true to your vision, and makes people want to join in.
I work with brands, founders, and creatives who care about the details, who want visual design that is rooted in their story and purpose. From thoughtful branding to expressive graphics and UX, my role is to translate ideas into design that connects.
